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Calling Junk Email “spam” Can Be Traced Back To A Classic Monty Python Sketch. In The Sketch, Patrons Of A Diner Get Inundated With Annoying Chants Of Spam, Which They Do Not Want. For More About How Spam Went From Being Just A Weird Meat Product To The Name For Unwanted Emails, Calls, And Texts, Check Out The Backstory From Sticky Branding.

1999: Permission-based Email Marketing Email Marketing Doesn’t belgium email list Have To Be Annoying. Groundbreaking Digital Marketer, Seth Godin, And His Agency Yoyodyne Believed Email Could Be Used Effectively And Responsibly When You Build A List Of Subscribers Who Actually Want To Hear From You. (Imagine That!) He Published A Book On This Type Of Strategy Called Permission Marketing, Which Got Him Kicked Out Of The Direct Marketing Association, Likely Because Of How Much It Challenged The Status Quo.

Today, Godin Is In The Direct Marketing Hall Of Fame. He Gave Us A Few Insights For Today’s Email Marketers In Our Blog Post On Permission Marketing. Permission Marketing Book Cover Of Course, The Idea Behind Permission-based Marketing Is That People Opt In To Receive Promotional Communications From A Brand. It Seems So Simple Now. But 25 Years Ago, Unsolicited Email Marketing Was Becoming A Huge Problem.