What is a Google SEO audit? Online store SEO audit

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An online store audit is one of the most important components of positioning. Audit activities are undertaken at the very beginning of SEO (Search Engine Optimization) work – just before creating an SEO strategy. Thanks to this, specialists can indicate the strengths and weaknesses of your website, which will be an excellent starting point for developing and implementing the necessary SEO strategy, which will facilitate on-site (inside the website) and off-site (outside the service) positioning in the future.

What is an SEO audit of an online store?
A comprehensive SEO audit of an online store allows you to eliminate functionalities that are not working properly. Thanks to this, you can find and implement effective solutions that contribute to increasing the authority of your website and maximizing conversions (e.g. in the form of a product purchase or newsletter subscription).

E-commerce SEO audit – what will you learn from it?
The e-commerce SEO audit is dedicated to online bangladesh whatsapp lead store owners who want to improve sales. As part of the online store audit, you will receive information on, among others:

What communication channels do customers use to reach your store?
Is your website visible enough in organic (free) search results?
What percentage of your online store visitors become actual customers who complete a purchase?
At what stage do Internet users most often “abandon” their shopping carts?
Does the website you run load quickly enough?
Is the site also visible on mobile devices?
How secure is the site?
How much potential does a given website have?
Does your online store meet the expectations of potential customers?
To what extent has the website been adapted to the user experience?
When conducting an e-commerce audit, we also advise our clients on what elements of the website can be improved to make it more efficient, interactive, responsive, and consequently adapted to current SXO (Search Experience Optimization) standards.

What does an SEO audit of an online store give us?
What does an SEO audit of an online store give us?
Remember!
SXO in the online store audit
SXO is a combination of two fields – SEO and UX (User Experience). By positioning online stores and websites according to the SXO strategy, we make them adapted not only to the requirements of search engines and Google robots (so-called crawlers, spiders or indexing spiders), but also to the prevailing UX standards.

Thanks to this, users can navigate your website intuitively and smoothly – in such a way as to find only those elements that really interest them (without unnecessary “ wandering ” around the site). Proper optimization of the shopping path is also helpful in this. When conducting an online SEO analysis, we pay attention to this aspect – after the analysis is completed, we suggest how to improve it.

SEO audit of an online store – when is it worth deciding on it?
A detailed e-commerce UX & SEO audit should be performed regularly. Given the current development of the technological market, a comprehensive e-commerce SEO analysis approximately every 12-18 months will be a good option. In addition, an online store verification in terms of its strengths and weaknesses can be carried out in several important cases, namely:

if you experience a high bounce rate ;
when you see that sales have dropped significantly (compared to the last 6-12 months);
when you want a comprehensive analysis of the activities of the SEO agency you hired (or the effectiveness of your own marketing strategy);
when your online store is simply not making money (and you are unable to diagnose the reason for this state of affairs);
when users complain about the slow operation of the website (or its lack of intuitiveness, or frequent failures);
when you don't care about regular website updates (and implementing new functionalities after updates);
if you see that your online store is outdated (compared to competing websites).
It is also worth ordering an e-commerce SEO audit in the case of migration to another platform. You should also decide on a comprehensive analysis if you plan to significantly rebuild your website. Why? Because incorrectly planned and implemented elements can effectively eliminate the effects of your work on the website's visibility in search engines (e.g. Google, Bing or Yahoo!) over the last few years.