Flex your social engagement Of course, I can’t leave out the goldmine for sourcing B2B sales – LinkedIn. Of all B2B leads generated on social media, 80 percent come from LinkedIn. But prepare for the long run, as LinkedIn is more about the brand than anything else. The more trustworthy your brand is, the more likely your InMail messages will be read and responded to. Here’s a crash course on building a brand and targeting leads on LinkedIn: Share your expertise and opinion on your page and in relevant groups Set up a premium account to see who visits your account and filter your search Actively connect with your colleagues, visitors, and potential leads Start a LinkedIn ad campaign to expand your reach YouTube is another promising platform worth investing your time in.
Videos are an incredible instrument for introducing new people to your offering and driving engagement. Plus, if you treat YouTube like a search engine, you can access information you won’t find anywhere else. united states of america business email database Don’t discard paid ads Paid advertisement is the go-to marketing strategy to earn B2B sales for several reasons. First, if done right, it can be the most precise way to target high-quality leads.
Just take the preferred segment of your audience, create the right message, and target them with your ads. You can also run A/B tests on different segments and platforms to track which segment or platform performs better in generating leads and conversions. But be careful: paid marketing in B2B can be tricky. If you do it wrong, it will cost you an arm and a leg.