Do Not Use Push Notifications For Passwords and Money Related Updates
Let’s face it, it takes only a swipe for push notifications to dis iranian whatsapp appear. It’s fleeting and not recommended for sending sensitive updates like passwords and financial transactions. In fact, stealing push notifications from smartphones is as easy as SMS messages.
Typically, mobile push notifications are mediated by Google or Apple’s platform holder. If you belong to the 1% that actually read the terms and conditions of app use, you will find that confidential information, including bank transactions and passwords, is restricted via push notifications. This means that third parties can breach the data.
Key Differences Between SMS and Push Notifications
Before jumping into either SMS or push notifications, here is a close comparison of their major differences.
Opt-in Process
While push notifications and text messages require customers to opt-in/opt-out, each takes a different process.
For push notifications, users need to download and install the app on their mobile device and then check a box to permit the app to send push alerts. For SMS, customers are required to give consent through a code, online form/questionnaire, or by simply replying ‘yes’ to a one-time opt-in offer.
W
hile push notifications drive conversions via an app, SMS facilitates communication through traditional messaging.
Features
SMS notifications are limited to texts, emojis, and hyperlinks. In addition to texts, push notifications include images and graphics.
Open Rates
Texts have a high open rate of more than 95%. While push notifications have an average open rate of 20%, they have a higher conversion rate.
Cost
SMS is usually charged on a per-message basis, while push notification package pricing varies depending on the plan. Generally, push notifications are cheaper.
Final Thoughts
In the end, choosing to leverage push notifications or SMS messages, or even a combination of the two, depends on your business type and customers.