Performance Tracking & Reporting:

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Database Management & CRM Utilization:

Maintain accurate and up-to-date lead records in the Customer Relationship Management (CRM) system (e.g., Salesforce, HubSpot).
Ensure data integrity and clean up duplicates or irrelevant information.
Utilize CRM features for lead tracking, reporting, and automation.

Monitor key lead generation metrics (e.g., conversion rates, cost per lead, india whatsapp database lead volume, lead quality).
Generate reports on campaign performance and lead pipeline status.
Identify trends and areas for optimization based on data analysis.
Collaboration & Communication:

Work closely with the marketing team to align lead generation efforts with overall marketing strategies.
Communicate effectively with the sales team to ensure a smooth handover of qualified leads and gather feedback on lead quality.
Collaborate with product teams to understand new offerings and their target audiences.
Essential Skills for a B2C & B2B Lead Generation Coordinator:
Organizational Skills: Meticulous attention to detail for managing large volumes of data and multiple campaigns.
Communication Skills: Excellent written and verbal communication for internal collaboration and external outreach.
Analytical Skills: Ability to understand and interpret data to optimize campaigns and identify trends.
Tech-Savviness: Proficiency with CRM software, marketing automation platforms, and lead generation tools.
Research Skills: Strong ability to find and qualify information about individuals and businesses.
Adaptability: The capacity to switch between the distinct approaches required for B2C and B2B markets.
Proactiveness: A self-starter who can take initiative in identifying new opportunities and improving processes.
Understanding of Sales & Marketing Funnels: Knowledge of the customer journey from initial awareness to conversion.
Problem-Solving: Ability to identify bottlenecks in the lead generation process and propose solutions.
In essence, a B2C & B2B Lead Generation Coordinator is a vital support system for the entire sales and marketing ecosystem, ensuring a consistent flow of high-potential prospects to drive business growth.