Examples by Industry (Website Conversion Rates):

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General Averages
Overall Average Conversion Rate (across industries and types of conversion): Many sources suggest an average landing page conversion rate of around 2.35%, with top performers reaching 5.31% or higher, and the very best (top 10%) achieving 11.45% or more.
A "good" lead generation conversion rate typically falls between 2% to 5%, but this is highly dependent on the industry, specific offering, and traffic quality.
B2C Lead Generation Conversion Rates by Industry
B2C conversion rates often have a broader range due to the diverse nature of consumer products and services, and the typically shorter decision-making process. They are often driven by emotional appeal, convenience, and direct value.

General B2C Averages:

Average B2C conversion rate (overall): Around 2.1% - 3%.
Average conversion rate from paid social for B2C: Around 2.1%.
Average conversion rate from SEO for B2C: Around 2.1%.
Average conversion rate from SEM/PPC for B2C: Around 1.2%.

Retail/eCommerce (general): ~1.8% - 3.2%
Fashion, Jewelry, Shoes: ~1.9%
Electronics & Home Appliances: ~3.6%
Food & Beverage: ~2.6% - 4.9% (often higher indonesia whatsapp database due to frequent purchases)
Beauty & Skincare: ~2.7%
Toys & Learning: ~2.1%
Personal Care Products: ~6.8% (can be higher for subscriptions/repeat purchases)
Financial Services (B2C): ~2.4% - 4.3%
Healthcare (B2C): ~3% - 5.6%
Travel: ~2.4% - 4.7%
Higher Education & College: ~2.8%
Legal Services (B2C): ~3.4%
Automotive (B2C): ~2.0% - 2.1%
Hair Salons (Mobile Google Ads Search): ~5.95%
Factors influencing B2C conversion rates:

Product Price Point: Lower-priced impulse buys often have higher conversion rates.
Brand Recognition & Trust: Established brands typically convert better.
Website User Experience (UX): Seamless navigation, fast loading times, and clear CTAs are critical.
Promotions & Offers: Discounts, free shipping, and bundles can significantly boost conversions.
Seasonality: Holidays and specific sales periods can heavily influence rates.