Benefits of sponsorship for brand image

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When we talk about sponsorship, we usually associate it with the problem of how to get sponsors for an event. However, from another point of view, a request for event sponsorship is usually very positive for the company that carries out this advertising action. If you have never considered it, we review some of the benefits of sponsorship and how sponsoring an event can help your brand image.



The benefits of sponsorship for companies


Sponsorship is usually exercised for an event that is positive in itself, such as sport, art or some kind of mass spectacle. The main aim is to associate the values ​​of this type of event with our brand, for example by making us seen as a company committed to art or to the values ​​generated by sport.
Certain events are perceived by thousands, even millions of people. A sporting event may bring together a few hundred participants, but the public in attendance and the media hong kong telegram mobile phone number list can amplify the impact of our brand as a sponsor.
One of the basic rules of marketing is the differential fact. Sponsorship, especially if it is exclusive, is one of the best ways to differentiate ourselves from our competition, to show that we are different and capable of marking our own path, instead of using traditional media exposed to all kinds of brands and audiences.
As we said, the image associated with an event is the basis of sponsorship. In the end, what the public perceives from our brand when we sponsor it is a brand that is close to us, committed to the rest of society beyond sales.
The benefits of sponsorship are not immediate or monetary, although they can become so over time. Do not expect a short-term return, and keep in mind that it cannot be an isolated action. Sponsorship must be an important action within a brand image strategy, so you will achieve long-lasting results.
Sometimes sponsorship can have a material reward, by exchanging goods directly with the sponsored event. In this case, the benefits are direct and not only affect the brand image, but also have material rewards.


At Oedim we make all kinds of prints specially designed for sponsorships and events. Check out our products and find banners, floor vinyl, pennants and many more solutions so that your brand is present at sponsored events.