Leadfeeder identifies compnies who visited your website—even if they don't fill out your lead gen form. Try Leadfeeder for free to get more paying customers. Common lead generation tactics are boring Lead generation is crucial to business growth. Whether you want to sell more socks, software, or manufacturing equipment, you need to generate leads. The problem? Most small businesses use the same, stale lead generation tactics year after year, including lead magnets like: Ebooks Quizzes Pop-Ups Newsletters Infographics Giveaway Don't worry; we're not judging.
We've used these same strategies atLeadfeeder for years.: They're boring: guatemala business email database You might think your ebook is exciting, but do your users? I hate to break it to you… They don't offer value: Nobody wants to hand over their contact information (and risk getting a bunch of spam) for the same content every other Saas brand has on their blog.
B2B lead gen is different: B2C companies can throw together content marketing pieces like a quiz to find out which influencer you are, but those strategies simply don't work for B2B. TL;DR: Stop using generic, boring lead generation strategies. They don't generate many leads — and the ones they do generate are unqualified. So, what do you do instead? It's time to get creative with your marketing strategy.