However, these temporary opportunities can often turn into long-term headaches. At the outset, these services appear to fulfill an important function —quickly securing a high volume of leads for businesses struggling to identify prospective clients. Over time, however, disappointed lead gen clients observe a discrepancy between quality and quantity. The leads so swiftly acquired by these agencies reveal themselves as not relevant to the businesses you aim to serve.
Lead gen agencies often focus on quick fixes, so they fail to acquire an in-depth understanding of buyer personae or ideal customer profiles. The result? A long list of leads that provide a minimal return on greece business email databaseinvestment. Without a targeted approach, lead gen agencies end up sending you leads that are not qualified based on your target audience or general approach to B2B marketing. Beyond this core problem, additional downsides of working with a lead gen agency might include: No control over timing.
The timing of your leads matters, including their journey through the sales funnel. Unfortunately, timing can be difficult to control when you rely on lead gen agencies. These services may rush the sales funnel rather than maintain the slow and steady process that genuine nurturing requires. No CRM integration. Where do qualified leads go once they have been identified and vetted? Ideally, your streamlined workflow will include integration with your customer relationship management (CRM) solution.