Kumvetsetsa Zotsogolera za B2B
Kutsogola kwa B2B ndikosiyana ndi kasitomala wokhazikika. Wotsogolera Telemarketing Data kasitomala wokhazikika akhoza kukhala munthu. Koma kutsogolera kwa B2B nthawi zambiri kumakhala kampani yonse. Itha kukhala bizinesi yaying'ono kapena kampani yayikulu. Otsogolera awa nthawi zambiri amafunafuna mayankho. Amafuna kukonza bizinesi yawoyawo. Angafunike mapulogalamu atsopano kapena zipangizo zamaofesi. Angafunike ntchito zotsatsa kapena zopangira.
Mitundu ya B2B Zotsogolera
Pali mitundu ingapo yamitundu yosiyanasiyana ya B2B. Kuwadziwa kumakuthandizani kupeza oyenera. Choyamba, pali Marketing Qualified Leads (MQLs). Awa ndi anthu amene anasonyeza chidwi. Mwina adatsitsa kalozera patsamba lanu. Kapena adapita ku imodzi mwamawebusayiti anu. Sanakonzekerebe kugula. Koma akusonyeza chidwi. Chachiwiri, tili ndi Sales Qualified Leads (SQLs). Otsogolera awa ali okonzeka kuyankhula ndi wogulitsa. Ali ndi vuto lenileni lomwe likufunika kuthetsedwa. Iwo ndi oyenera kampani yanu. Iwo akhoza kukhala ndi bajeti yeniyeni mu malingaliro. Iwo ali pafupi kwambiri ndi kugula.
Ulendo wa B2B Wogula
Ganizirani momwe kampani imagulira chinachake. Sichigamulo chofulumira. Choyamba, amazindikira kuti ali ndi vuto. Ili ndi Gawo Lodziwitsa. Iwo akufunafuna zambiri. Amafuna kumvetsa bwino vuto lawo. Chotsatira ndi Gawo Loganizira. Tsopano akudziwa vuto lawo. Iwo akufunafuna mayankho osiyanasiyana. Atha kufananiza zinthu zingapo zosiyanasiyana. Pomaliza, amafika pa Decision Stage. Ali ndi chidziwitso chonse chomwe akufunikira. Iwo ali okonzeka kusankha yankho. Tsopano asankha wogulitsa kuti azigwira naye ntchito. Cholinga chanu ndi kukhalapo kwa iwo nthawi iliyonse. Muyenera kupereka zinthu zothandiza. Izi zimawathandiza kuyenda paulendo.
Kupeza Zotsogolera za B2B
Kupeza otsogolera abwino nthawi zambiri amatchedwa lead generation. Pali njira zambiri zochitira izi. Muyenera kugwiritsa ntchito njira zosiyanasiyana. Njira zina zimagwira ntchito bwino kwa mabizinesi ena. Ndikofunika kuyesa zinthu zingapo zosiyana. Ndiye mutha kuwona zomwe zimakuchitirani zabwino.
Content Marketing
Kutsatsa kwazinthu ndi chida champhamvu. Mumapanga ndikugawana zinthu zamtengo wapatali. Izi zitha kukhala zolemba zamabulogu kapena makanema. Zitha kukhala mapepala oyera kapena maphunziro amilandu. Izi ziyenera kuyankha mafunso amakasitomala anu. Iyenera kuwonetsa ukatswiri wanu. Mukapereka zidziwitso zothandiza, anthu amakukhulupirirani. Amakuonani ngati mtsogoleri m'munda wanu. Izi zimakuthandizani kuti mupeze otsogolera ambiri.
Search Engine Optimization (SEO)
SEO imapangitsa tsamba lanu kukhala losavuta kupeza. Zimakuthandizani kuti muwoneke pamainjini osakira. Ngati kasitomala akufunafuna yankho, mukufuna kuwonekera. Mutha kuchita izi pogwiritsa ntchito mawu osakira. Awa ndi mawu omwe anthu amalemba mu Google. Muyenera kugwiritsa ntchito mawu osakira muzinthu zanu. Izi zimapangitsa kuti tsamba lanu lipezeke.
Social Media Marketing
Malo ochezera a pa Intaneti si a abwenzi ndi achibale okha. Ndiwothandizanso kwa B2B. Mutha kugawana zomwe mwalemba patsamba ngati LinkedIn. LinkedIn ndi akatswiri ochezera a pa Intaneti. Ndi malo abwino kulumikizana ndi mabizinesi ena. Mutha kulowa m'magulu ndikuyamba zokambirana. Izi zimakuthandizani kukumana ndi anthu omwe angakhale otsogolera.
Kutsatsa kwa Imelo
Mukakhala ndi mndandanda wazotsogolera, imelo ndi chida chachikulu. Mutha kuwatumizira maimelo othandiza. Maimelo awa amatha kugawana nawo mabulogu atsopano. Atha kuwaitanira ku webinar. Kapena atha kupereka kufunsira kwaulere. Izi zimasunga bizinesi yanu m'malingaliro awo. Zimamanga ubale pakapita nthawi. Komabe, muyenera kupeza chilolezo chawo choyamba. Osatumiza maimelo osafunika.
Kutsatsa Kulipira
Malonda omwe amalipidwa atha kukupatsani zitsogozo zatsopano mwachangu. Mutha kuyendetsa malonda pa Google kapena LinkedIn. Zotsatsa izi zitha kuwonetsedwa kwa anthu enaake. Mwachitsanzo, mutha kulunjika anthu amakampani ena. Kapena mutha kulunjika anthu omwe ali ndi udindo wina wantchito. Izi zimapangitsa zotsatsa zanu kukhala zothandiza kwambiri. Mumalipira kokha munthu akadina pa malonda anu.
Makhalidwe Oyenerera ndi Kusamalira
Kupeza otsogolera ndi sitepe yoyamba chabe. Pambuyo pake, muyenera kuwona ngati akukwanira bwino. Izi zimatchedwa qualification kutsogolera. Muyeneranso kumalumikizana nawo. Kumeneku kumatchedwa kuleredwa kwa lead.
Chiyeneretso Chotsogolera
Kuti muyenerere kutsogolera, mukhoza kufunsa mafunso angapo. Kodi ali ndi chosowa chenicheni cha mankhwala anu? Kodi ali ndi bajeti yoti azilipira? Kodi ali ndi mphamvu zopanga chosankha chomaliza? Mutha kugwiritsa ntchito pulogalamu yowerengera kuti muthandizire. Mumapereka mfundo pazochita zina. Mwachitsanzo, mutha kutsogoza mfundo 5 pakutsitsa ebook. Mutha kuwapatsa mfundo 10 pofunsira chiwonetsero. Zotsogola zokhala ndi zigoli zapamwamba zimatha kugula.
Sikuti onse otsogolera ali okonzeka kugula nthawi yomweyo. Muyenera kukhala olumikizana nawo. Inu c