Filter 2: City city custom filter The ability to filter by city falls under the company info category. Which cities you can choose depends on the location of the leads already pulled into your Leadfeeder dashboard. Actionable Nextv Step: Sales professionals can create custom feeds by the city to optimize meetings with potential prospects at local events. They can also use custom feeds to make the most of any pitch presentations in a given sales territory.
Filter 3: to filtering by city, the list of countries available for segmentation depends on the countries your current Leadfeeder leads are from. The country filter allows you to create custom feeds based on a specific region. Actionable Next Step: Sales managers can develop custom feed filters for each sales representative’s specific territory to weed out irrelevant leads and improve sales productivity.
Alternatively, B2B marketers can use this information to determine how global campaigns are performing in a specific region. Filter 4: Company name company name filter Under company info, you can choose to segment buyer intent data by specific companies you want to track. Toggle between “is” or “is not” logic to filter in competitors or prospective businesses and filter out current clients. Monitoring people or businesses visiting competitors can allow sales professionals to leverage the intent data for lead nurturing.