Visit activity counts for half of the score (on a scale of 1-5), and company information counts for the other half of the score (on a scale of 1-5). The more information provided in each category, the higher the lead score. Filtering by quality allows you to segment information based on the score Leadfeeder has attributed to each contact. Actionable Next Step: Create a custom feed with a Leadfeeder quality score of five to view all leads of at least medium quality.
, pair this filter with another behavioral category that best suits your sales strategy. Filter 12: Source source custom filter A source is the origin of where your traffic is coming from — or how people found your website. colombia business email database Sources can be from a search engine or a domain. You can filter by source under the acquisition category. Actionable Next Step: B2B marketers can use the source filter to segment data from different websites (i.
e., product review platforms) or search engines (i.e., Google or Bing). Use this data to better understand the buyer’s journey. Filter 13: Medium medium custom filter Source refers to the origin of the traffic, medium refers to a specific type of source category. For example, the medium could be organic traffic, paid traffic, or from an email. Actionable Next Step: B2B marketers can filter by organic web traffic to monitor and refine search engine optimization (SEO) strategies.