b2b content marketing series The content gave legal firms the information they needed to understand how to streamline the process of getting medical records. As a result of this campaign, they reached 1,884 potential prospects, saw a 42.8 percent open rate, and 14.5 percent CTR rate. 4. Go beyond written content When it comes to content, the default format is often written. Blogs and white papers tend to rule the day.
However, 51 percent of marketing professionals worldwide say video content offers the highest ROI. And, according to the Aberdeen Group, marketers who create video content earn an average of 66 percent more leads per estonia consumer email address year. Why? Reading does not indicate a high level of interest. Reading a blog on how to analyze my social media data only takes a few minutes; the investment is low and so, often, is the level of interest.
quiz that increased their lead generation by 48 percent. b2b content marketing sage quiz And while you can track stats like downloads, page visits, and time on page, there is no real way to tell if written content was consumed. Video and webinar content, however, indicate a higher level of interest. It requires a longer time commitment, and it is easier to track how much of a video someone watches.