Women’s Personal-Care Market in China

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After two years of the pandemic, Chinese shoppers quickly shifted their attention toward beauty and self-care products that offer a higher level of physical wellness.

Recently, self-care products, particularly the ones with supplementary functions or additional benefits are gaining attention from Chinese consumers. As a result, brands are rapidly regaining their prominence and making their way back into the spotlight.

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The pandemic has thrust people into the digital world like never before, providing retailers with a unique opportunity to capitalize on this influx of new web traffic. To ensure success moving forward, brands must make full use of the social media offerings in China

Overview of women’s self-care market in China
The female consumer market in China has surpassed 10 trillion RMB in 2022. By 2022, the beauty & self-care market is projected to have a total revenue of US$60 billion – and it’s only expanding from there! With an estimated compound annual growth rate of 9.50% between 2021-2026, this industry shows no signs of slowing down anytime soon.

By 2022, the women’s cosmetics and skincare products market list of belize cell phone numbers is projected to generate a whopping 56% of total revenue from e-commerce sales. 85% of users are now engaging with e-commerce platforms – a significant leap from last year’s penetration rate of 78.2%.

Chinese beauty market
With these impressive statistics, it is clear that women have become an integral part of today’s digital landscape and continue to drive innovation within this space in the Chinese market.

In the 1990s, women and men had an average life expectancy of 69 and 65 respectively; fast-forward to today, that number has risen dramatically to 77 years for women and 73 years for men! Thanks to the use of good skincare and organic products, Chinese consumers have healthy and nourished skin, they look and feel younger and they are healthier. And of course, they are driving the demand in the Chinese beauty market.