The B2B industry is constantly looking for new concepts telegram data to attract customers. Whether through digital or traditional communication tools, the goal remains the same: to win contracts. But can “new marketing trends” (even if they are not really) such as emotional marketing weigh in a customer’s purchasing decision?
The answer is undoubtedly yes, emotional marketing is a factor in generating more leads. As digital has changed our consumption patterns, customer expectations have also changed. Whether in B2B or B2C, the question of personalization is becoming a strategic issue for brands. The emotion strategy that we have found in advertising since the end of the 1960s is increasingly applied in digital tools. Today, the personalization of demand makes it important to create an emotion in the buyer. Emotional marketing meets this expectation since its essence is to highlight the benefit rather than the product.
So can we ask ourselves if emotional marketing is a real challenge for the B2B sector? We can also question the effectiveness of this method in an environment where buyers take more risks?
Emotional marketing could be defined as all the marketing techniques that arouse an emotion. These emotions can be very diverse and appeal to our 5 senses. The goal of an emotional marketing strategy is to analyze, provoke and use these emotions. By using the 5 senses of man you will be able to convince a customer, this is what we call sensory marketing. To put emotion into images through the senses here are some examples:
The sense of smell when you walk past a bakery, a grocery store, smells can give you a positive emotion. This smell unconsciously prompts you to say to yourself "it smells good", to think about buying it or even buying it. Through this emotion your baker or grocer will have been able to sell you something.