Is silo operation dead? This is the big question that Phone number library many marketing, HR, communication and executive specialists are asking themselves. With the advent of digital, it is not only our consumption patterns that have changed but our entire structural environment, starting with the organization of work. Today, silo operation is tending to disappear for better visibility and collaboration between departments. However, this "old school" working method persists in many environments and it is sometimes difficult to do without it.
So we can ask ourselves whether silo operation is really dead or whether it has any real use?Silo operation consists of each department working on their specialties without worrying about the others. To give an example, it is as if your sales department was subdivided into several poles without collaborating together. In many large companies, this mode of operation induces several departments within a pole. A sales pole can therefore have a purchasing department, another, sales, a logistics department and another customer relations department. These different departments very rarely communicate with each other, which can cause financial losses.
Silo operation requires a hierarchical and pyramidal management system to work. That is, decisions are top-down and the level of responsibility is ascending.
This mode of operation is not only intra-departmental, but also between departments. Most often, it is the marketing and sales departments that have difficulty communicating. However, all studies show that for greater efficiency, these two departments must work hand in hand. Indeed, coordinating marketing and sales actions makes it possible to:
Generate up to 30% more leads
Carry out marketing actions consistent with the sales strategy
Understanding what the different teams do
Use marketing tools and social networks to better prospect