How different aspects are performing. If things are performing poorly, fix them. If they’re doing well, make them even better and do more of the same. Your starting point is to get to know your site. Google Analytics lets you look at: Number of web pages: Enter “site:yoursite.com” in the search bar; an estimated number of pages will pop up near the top left of the screen.
Number of PDF files: Enter “site:yoursite.com filetype:PDF” in the search bar; the number of life insurance email list PDFs will pop up near the top left of the screen. Fix: Make sure all pieces of content you have in PDF form also appear as web pages in HTML. You have no way to track the performance of PDFs; they have no analytics. Creating a web page ensures you’ll know how the content is faring (and when it goes viral!).
Subdomains: Enter “site:yoursite.com -inurl:www.” in the search bar; you’ll be shown all the subdomains of your site. Use Siteliner to check for content on subdomains. Fix: You need to track website traffic as it goes across your subdomains or it will skew your analytics. Depending on how frequently someone goes back and forth between content on your main website and content on your subdomain, a single website visitor can register as two or three.