What is RCS and when will it arrive in France?

[mdsojolh43]

After 27 years of loyal service, SMS , with an opening rate of over 96% , is still considered the most effective means of communication for businesses. Enriched messages or RCS are presented as the new generation of SMS, providing an experience aimed at strengthening the relationship with customers while improving their security.

What are the differences between SMS and RCS?
RCS messages will be more visually appealing, as they can include colors, logos, as well as images and videos. The 160-character black and white limit of SMS messages will therefore be a thing of the past. Brands will also be able to send promotions or purchase recommendations in the form of images or videos for greater impact. Added to this is the possibility of integrating online payment platforms like Google Pay to facilitate purchases.

Unlike SMS, RCS will offer the possibility to reschedule appointments in the message with predefined response buttons, to change the date or even the time. In addition to changing appointments, RCS can be used to send updated information at any time. This will therefore improve the customer experience by reducing the number of no-shows, during taxi journeys or appointments with home service providers.

Spam will also be eradicated thanks to RCS. Indeed, companies wishing to communicate with enriched messages will have to be verified in advance by Google. Users will receive messages from verified senders, visible panama whatsapp list thanks to a blue badge next to the brand name. The banking sector will benefit from this reinforcement of security and will restore confidence in users.

It will therefore be impossible for a company to send RCS messages without prior verification from Google.

Our rich message generator, Studio will provide you with complete reporting on your rich message sendings. Thanks to the RCS, you will be able to check sendings, receptions, reading rates as well as click-through rates to facilitate the analysis and reporting of your campaigns.

How will the RCS be sent?

Esendex's intelligent messaging service will identify your target's phone model. RCS enabled mobiles will receive an enriched message with images and videos in the standard messaging app in the same way as an SMS.

Recipients who do not have an RCS-enabled device will receive an SMS with a link to an SMS Landing Page . This way, you can send all your customers rich messages, which will improve the experience with your brand and increase the return on your investment.

When will the RCS arrive in France?

France is one of the European countries where mobile phone network operators are best placed for the launch of this new technology, which should normally come to fruition in the coming months. To be continued...