As part of your digital content marketing strategy, identify which roles everyone plays in the content creation process. Clearly lay out what your workflow will be like, from ideation to the final stages. Taking the time to define your content creation process and create a set of best practices will save you time and money in the long run. 4. Perform a Gap Analysis The beauty of digital content is that there are so many channels for you to reach your audience.
Blogs posts, newsletters, Facebook, YouTube, Instagram, Twitter, to name telecommunications email list a few. The downside? More channels mean more content for your audience to choose from. And that means more competition. Before you throw your time and money into creating your digital content, you’ve got to know what’s already out there and what’s working. Identify any content gaps: the missing content pieces and topics in the existing media landscape.
By knowing what people are asking for and what’s already out there, you might find an opportunity for something that your audience clearly wants, but they’re not getting. And that’s precisely the kind of digital content you need to create. 5. Know Your Distribution Channels Having a plan for how you distribute your content is just as important as what content you create.