Although higher frequency could improve

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Knowing your business’s competition environment will help you establish realistic budget expectations. Campaign Duration The duration of your campaign may affect the cost. Over time, campaigns that are longer allow for optimization, possibly reducing the cost per outcome because Instagram’s algorithm can determine which ads work desirable.


However, longer campaigns require regular estonia phone data monitoring to ensure their effectiveness. Geographic Targeting Costs for advertising can differ based on region. Aiming at users in areas with high costs, like major metropolitan areas or nations with higher average incomes, is more costly than targeting users from less competitive areas.


The ability to tailor your geographic targeting to balance reach and price will increase the effectiveness of your campaign. Ad Frequency Ad frequency is the number of times that your advertisement is shown to the same person. the recall of your brand but it also can cause ad fatigue which means that users begin to ignore or becoming dissatisfied with your advertisements.