questions to ask before getting started

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They’re ubiquitous enough that influencer campaigns can look like a cure-all to marketing teams. “Influencer is such a buzzword,” influencer marketer Ashley Macha told MarketerHire. “A lot of companies are like, ‘We’ll just find an influencer.’” “Influencer is such a buzzword." But it’s not that simple. How do you build an influencer marketing campaign that works? We reached out to experts in the field to compile the ultimate guide to influencer marketing, complete with the important,



the best examples and the most common rookie mistakes. The experts Isaac kuwait number screening Simpson, a creative director who led influencer campaigns for NVE and Influential. Cletus McKeown, head of content at Flowcode, and an influencer marketer who got his start working with comedians at Comedy Central. Katherine Bellando, a marketing consultant with KMB Consulting and the lead on Condé Nast’s first Instagram account, for SELF magazine. Ashley Macha, a social media and content strategist who specializes in healthcare and fitness. Amanda Garren, an influencer marketer and social consultant who once single-handedly managed $5 million in monthly YouTube influencer spend. Is influencer marketing a fad? Simply put, no.