You know your brand best. Punctuation

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Six Tips for Copy That Will Increase Your Open Rate Use your brand voice Foster familiarity and trust with your audience by using a recognizable tone and communication style. Whether your subscribers look to you to inform them of new shoe arrivals or to deliver peer-reviewed scientific data, it’s important to establish consistency in the way you address them and the language you use to do it. Consider whether the nature of your email copy aligns with your brand’s messaging on social media accounts, your website,



and elsewhere. Think about what likely motivated your mexico number screening subscribers to opt in to receiving your content and what they already appreciate about your brand, and show them that there’s more where that came from. Here are a few things to consider when determining if your subject line or preview copy is on-brand: Formality, Personality, and Humor Is your content serious? Does it need to speak for itself with minimal fluff? Alternatively, is your brand’s charisma a big part of its value or allure? Does your brand lend itself to sarcasm, quirkiness, levity, and silliness, or would they distract from your message and credibility? One exclamation point can express excitement, while three can read as spammy.