The Difference Between SEO and Keyword Advertising
SEO and search keyword advertising are completely different. They have these obvious differences:
SEO is free ; advertising requires payment .
SEO takes time to build up; advertising appears instantly .
SEO is the information in the search engine ; advertisements will be marked by the system .
SEO allows customers to come to you ; advertising actively places itself in front of readers.
To do SEO well, you must manage high-quality content ; if you want advertising to be effective, you must focus on good copywriting .
As long as someone searches, SEO will definitely appear ; ads must have a space to be displayed, and 80% of searches have no ad space .
Which is better, advertising or SEO? Each has its own advantages. They both have their own functions, and only when combined can they form search engine marketing ( SEM ).
All search traffic starts with people’s search needs. Google is a search engine first and then an advertising platform. Being the object of search and managing SEO that can make customers actively find you is a powerful weapon that is often overlooked. In fact, it is an important skill that you cannot do without in order to make good use of search engines and manage sales.
You must have used Google, Bing, and Baidu to search for information and collect information. When you find the information you want and get your questions answered, you will have a sense of trust in albania whatsapp data the information (the owner, that is, your future website). You will use this information to make important decisions: including decisions that affect your wealth, medical care, and health. And these are all found by yourself, not given to you by others.
When a user searches for you on his own, the degree of trust represented by the two is vastly different than when you actively push ads to him or ask him to come to you. The sense of trust that can be established when knowledge is actively found is irreplaceable.
Advertising consultants even suggest that brands manage knowledge content while placing keywords, because good SEO can build an important trust foundation, thereby reducing advertising costs and improving effectiveness.
Keyword advertising is ineffective in some areas
In many situations, advertising is a very powerful shopping guide tool. As long as you have enough funds, it can make you appear in every corner of the search. When customers are "brainwashed" for a long time, they will go to your website to place an order. But in fact, there are many business models that cannot rely on advertising to bring customers:
Build a Solid Foundation of Trust with SEO
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