Would it make sense to put all the relational and B2B Strategic israel telephone directory Marketing machinery only on customers? Or should it also focus on Talent acquisition? A while ago I wrote to you about how Marketing can help HR by working on all this.
Supply Chain (suppliers) was the main concern during the pandemic and shareholders are the foundation of an organization that wants to keep investing. Should good B2B Strategic Marketing forget about them and focus only on building customer relationships?
Do you work with emotions in your communication? Do you take them into account in your sales process? Do you share your Vision with your B2B customer?
Humanizing a B2B or Industrial brand is not just about putting photos of people on the web. It is about connecting with them. To do this, you have to listen to them first and know that a brand is what they think and not you.