Search for pages in your field

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You should choose pages that are not direct competitors and offer products and services that complement your offer. Returning to the Hogar123 example, in this case they could look for companies, blogs or interior designers that can incorporate product reviews or recommendations in their digital content.

To find these potential collaborators, you can simply use Google or the same tools for analyzing the competition . In them, you can enter the domain of a brand that complements yours and they will show you its competitors, who in your case will be potential collaborators.

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Publish content in the press
Remember that its main function is to disseminate news and current events. Therefore, it is important that the content you seek to link to delivers real value to its readers.

In this section , you can include an implicit sale . For example, a company like Sony could look for a media outlet that talks about the new immersive technologies that are shaping the metaverse and mentions its new console with virtual reality glasses. In this way, the outlet talks about trends in technology, while Sony gets valuable backlinks to improve its positioning and capture leads for the launch of its new console.

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4. Contact and follow up
Once you have the 3 points above covered, contact the companies where you want your backlinks book your list to be found. There are different ways to get to work with other companies :

Guest blogging is a practice in which you can generate content as a guest on a third party's blog, thereby generating value for the blog and obtaining links to your website. It is estimated that 53% of marketing experts consider this to be the most effective link building strategy and nearly 60% of bloggers write 1 to 5 guest posts per month.

Another option is to add your company to a list. For example, if you sell financial services, contact the first result on Google that talks about the 5 best financial institutions in Chile, so that they can include your company in their list.

Through affiliate marketing , convince bloggers or influencers who are in the same field as you. Invite them to try your products and recommend them on their platforms by incorporating your links.

When you complete these tasks, it is very important to track them with the correct KPIs (key performance indicators) , such as organic ranking, impressions, visits, volume of referring domains, conversions, among many others.

These will allow you to know what content receives links , who your potential and current collaborators are , and generate a database that will help you make future decisions within your link building strategy.