2. Optimize page titles

[Dimaeiya333]

The page title ( Title Tag ) is considered to be one of the most important elements for CTR and is essential in On Page SEO Optimization . The reason is simple, it is your cover letter to the user and the search engine.

It's not enough to rank your site. To get traffic, you need people to want to click on your title from the results page. Be careful, although they may coincide, the Title Tag is not the same as the H1 Heading .

This is what you should optimize in your titles:
Include the main keyword as naturally as possible (if possible, at the beginning).

Make it attractive to the user or they won't want to click.

Use a maximum of 50-65 characters or 600 pixels to avoid your title being cut off in search results. You can use On-Page SEO tools (like this Pixel Checker ) to measure the length more easily, or use the Yoast plugin for WordPress.

The title of each page must be unique, do not duplicate.

3. Create quality content
At the end of the day, this is what really matters: useful content for the user .

It has probably happened to you many times that you search for something on Google, click doctors email list on the first link that catches your eye and get nothing but smoke. After a few seconds you end up returning to the search engine.

Although other factors come into play here, poor quality content only increases the bounce rate , making Google understand that your content is not worth it and lowering your ranking.

So, create content that answers users' questions. Plus, content that's longer than 2,000 words ranks better because it's usually more useful (and gets more backlinks ). And back in 2016, a Pew Research Center study revealed that readers were more engaged with long -form content.

Don't forget to make your content understandable . Use bold , italics , and headers (H1, H2, H3) to give meaning to your ideas and to ensure that the reader doesn't get lost in them.

4. Update your best content
Updating your old content can help you achieve an average increase of 106% in organic traffic. It is a very useful technique to keep your website active and with relevant content.

If you have only a few posts, it may be a good idea to update them regularly (annually?). The problem comes when you have too much content. In this case, it is ideal to only update your best content, or in other words, the ones that will attract the most organic traffic. You can find out by trial and error or by using SEO tools.

In conclusion, remember that the most important thing is your readers. Don't be the toxic one in the relationship and tell Google what your site is about without abusing SEO On Page Optimization . Put into practice the techniques discussed here and strengthen your SEO strategy.