3. SEO optimization attracts a lot of organic traffic

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With optimization techniques you attract a large number of users through organic traffic, where you do not have to pay for the position achieved in the SERP, unlike paid positioning, also known as SEM.

By implementing SEO optimization strategies, you get a continuous source of free traffic.

Keep in mind that more visits can obviously easily equal more sales or revenue.

4. It will position you as an authority brand
With SEO (to a large extent) your ranking is based on your merits or the level of quality you have managed to deliver to your site.

With your audience as a witness, optimization will help you establish yourself as an authority brand in the market.

Furthermore, having search engines identify your authority on the topic will only continue to improve your position in the results pages, and drive more traffic to your site.

The authority of a portal is part of Google's EAT principle: experience, authority and trust (Expertise, Authoritativeness, Trustworthiness), an equation that you must keep in mind when you want to position your content.

5. SEO encourages you to define what you offer
A key step in optimizing your content is to properly define what you offer, who you are, and what defines your site in general.

Depending on what you offer on your website, the search engine will be responsible for identifying what type of audience this information is linked to, and whether it is suitable to be offered within the results.

This aspect is also related to the degree of relevance you give to your content. This refers to the level of concordance between what you offer and what the user is searching for, and represents a fundamental element for achieving good positioning.

6. Optimized content depends on the audience
Google - the most widely used search engine in almost every country in the world with 90% of the market - prioritizes connecting the user's intention with content that may be useful to them.

And this is what SEO optimization allows: your content to be considered useful and reliable in light o phone number germany f the needs of its users when it enters the search engines' radar.

In short, SEO will be your main way to find your audience, an audience that identifies with the usefulness of your site.

7. It helps you increase the number of long-term prospects
SEO web positioning will mean a greater number of prospects for your business over time.

The reason is that connecting with users who need your services is probably the best way to boost the effectiveness of your sales.

8. With SEO optimization your site becomes a means of interaction
As mentioned, one of Google's priorities is to connect its users with content that they want to interact with, highlighting aspects such as format and browsing experience, for example.

The fact is that, as a site of interaction, your blog can be a means of communication for you and your most frequent visitors, who recognize the usefulness of your services and identify you as a source to turn to when they are in need of them.