What is YouTube SEO and why do you need it?

[Dimaeiya333]

Have you noticed that videos are becoming more and more relevant in Google search results? It's time to pay more attention to how we optimize our videos on YouTube.

Nearly 2 billion users worldwide turn to YouTube every month to watch videos, tutorials and other content. And even though this number is so significant, not everyone is aware of the impact that this social network could have on their marketing campaigns. But what is YouTube SEO, and how does it affect an organic positioning strategy?

Did you know that 62% of businesses share content through YouTube ? This has made it the second most important platform for businesses sharing videos , only surpassed by Facebook. That is why you should know what SEO is on YouTube and how it works.

What is SEO on YouTube?
YouTube SEO is the application of a series of techniques that can position a channel or video on YouTube, cayman islands lists so that it not only gets traffic and visibility, but also generates subscribers and ranks.

When it comes to actions to attract organic traffic , it is essential to pay attention to details, and although creativity, video content and quality are extremely important, a successful YouTube SEO checklist also includes keywords, links, descriptions, titles, tags and more.

Why include YouTube in your overall marketing strategy?
Searchmetrics annually conducts the SEO World Ranking in 16 countries worldwide, and to the surprise of many, in 2020 YouTube surpassed Facebook and positioned itself as the second domain with the highest visibility within Google's organic results, being surpassed only by Wikipedia.

This means that a well-optimized YouTube video can be successful both on and off the platform, and if that's not a compelling enough reason to include YouTube in your overall strategy, we don't know what is.