Implementing these email optimisations may initially seem fairly straightforward. Making some tweaks to your subjects, tightening up your copy and improving personalisation are download free usa email database all big but impactful changes that might not seem like they’d take too long to action. And that’s true – but it has to be done carefully and you shouldn’t go in blindly.
There are steps you should follow to implement these changes and get the impact you’re looking for.
Audit the performance of your campaigns to identify the most important areas that need improvement.
Refer to the goals of your email marketing strategy so you can optimise your emails in the right ways. Any changes you make should align with your objectives.
Make sure you know your target audience. For example, funny or sassy copy is a great way to engage an audience, but only if it’s the right audience – it probably won’t have the desired effect if you’re a B2B office stationery company.
Take a long hard look at your call to action. Is it clear enough so your audience knows exactly what to do, when to do it and how to do it?
Make sure you test your emails after every change you make. Even the smallest change can potentially break everything.
Be open to making continuous changes to refine your emails based on the most up-to-date data you have.