Content generation is an excellent way to humanize networks, to tell something personal, your successes, failures, feelings and thoughts. Since, really, our objective based on this generation of content is to connect with our audience and specific target.
What is content generation?
Content generation is the process of brainstorming topics that switzerland email address appeal to our buyer or customer persona, producing written or visual content around those ideas and/or pain points, and making that information accessible to that audience through blogs, videos, infographics, or other formats.
Content generation is the ultimate practice of inbound marketing and B2B marketing actions . Once you create content, you are providing effective and free information to your audience, attracting potential consumers to your web portal and retaining existing consumers through quality engagement. Digital content generation is not only focused on blogs, it is also focused on social networks through digital and audiovisual content.
Content generation for companies
It's also generating a critical return on investment for your organization, as these content marketing statistics demonstrate:
Content marketing creates 3 times more leads than traditional marketing and costs 62% less.
SMEs that use content marketing get 126% more leads than those that don't.
61 % of online purchases are a direct result of a shopper reading a blog.
Organizations that publish more than 16 blog posts per month get 3.5 times more traffic than those that publish 4 or fewer posts per month.
Content is equivalent to increased commerce. So, let’s start with your content strategy.
Tips for having endless sources of content generation
Under the concept of association that we already mentioned above, you can look for multiple ways of generating content , making other people able to participate:
1. Publish from/with other sources:
A very easy way to generate content is to take information that is relevant to you, that you are passionate about and is in line with your thoughts and share it.