Is your conversion rate not australia contact data where you want it to be? It may be worth tracking the effectiveness of your email marketing by diving into your data. Looking at email marketing metrics such as open rates, click-through rates, bounce rates and unsubscribe rates on top of just conversion rates can offer insight into your customers’ behaviour and the changes you may need to implement. By measuring the performance of your email automation, you can test and adapt your strategy for increased conversions.
Timely emails (such as abandoned cart emails)
You can use email automation to send relevant, timely emails, such as abandoned cart emails, without the need for manual intervention. Automated emails allow you to respond immediately to a customer, should they abandon an item at the checkout - granting you the opportunity to potentially recover a sale. You may find that an abandoned cart email alone may not be enough to persuade the customer to buy. You could use email automation to send follow-up emails that are personalised to the customers' buying habits. Why not suggest alternative items in a similar vein to those they were initially interested in, to improve the chances of them converting further down the line?
Supercharge your email marketing with Apteco Orbit
Ready to say goodbye to those repetitive tasks and endless revisions? Let Apteco Orbit make your job that bit easier. With our Email Editor, you can create engaging emails based on templates or from scratch, which can be personalised to appeal to your customers’ needs. Take a look at how Apteco can support your email marketing efforts today.