How to go about email segmentation
While email segmentation taiwan telephone number is a guaranteed way to improve the success of your email marketing, there are conditions to this success. You can’t dive in without a clear plan of exactly what you want your segmentation to achieve, and how you hope to achieve it.
To be able to create a cohesive, constructive strategy, you will need to consider your business and its objectives, your audience, and the segments that will be the most beneficial to identify and target. While the exact process will vary depending on your business, here is a standard step-by-step guide you can follow.
Set your goals
Decide on the goals that you want your segmented email marketing to achieve. They might include:
Reducing churn
Increasing engagement
Encouraging repeat purchases
It’s important that your chosen goals align with your wider business objectives and don’t contradict them. For example, if one of your wider business aims is to increase customer retention, using email segmentation to send out targeted messages to encourage repeat purchases will feed into this goal.