Choose the type of campaign you want to use

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It’s important to make sure your goals align with the overall goals and objectives of your organisation. It’s all well and good to want a higher-than-average open rate, but what good is that if the content doesn’t resonate with the target audience? With an effective campaign, high open rates lead to high click-through rates uk consumer data list which lead to high engagement rates which lead to greater revenue – in theory.

Build your email list
Next, you want to build your email list so you can keep in touch with loyal customers who are itching to spend their money with you.

There are many ways to do this, but there are only a few ways to do it effectively and make sure you’re compliant with data protection laws and regulations. That means your customers may have to opt in to receive communication from you. This can take time, so don’t worry too much if new subscribers only come on board in dribs and drabs. It might take months or even years to build a comprehensive list – but these customers will become some of your most valuable.

For more information on how to build your email list, we have a guide on how to do exactly that later in this article.


There are different types of email campaigns you can use to keep in touch with your customers, with each one having its own goal and function. For example, a weekly newsletter lets customers know what you’re up to and reminds them that you’re here. If customers have abandoned their carts, you can use automation to send them a discount code and encourage them to complete their purchase. You can even send welcome emails to new customers to make them feel valued.



The type of campaign you choose depends entirely on your circumstances. Once you’ve defined your segments you can send personalised campaigns to each to get the best open rates and ROI.