Sometimes it happens that despite the presence of potential customers, the average conversion of leads into sales remains low. Managers should actively contact leads to find out what exactly prevents them from making a purchase decision. Surveys help identify reasons, for example:
There is no real need for the product or service.
The offer does not meet the client's expectations.
An important functionality or feature of the product is missing.
The price is not satisfactory.
If the customer has doubts, the manager should use a well-written script to eliminate these objections. In some cases, offering a discount or special offer encourages the customer to make a purchase.
It is important to systematically record and analyze the reasons for refusals of a product or service. If the problem is isolated, there is no need to worry. It is impossible to please everyone. If the reasons for refusals are repeated, this requires attention. Regular monitoring of statistics will allow you to identify the most common reasons and develop a strategy for their elimination.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted chinese thailand data package over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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Sales Lead Management
The main goal of lead management is to convert potential customers into active buyers. To do this, the marketer collects primary information about users, analyzes it and determines how to stimulate the client to make a purchase.
The lead management process involves several key stages known as Lead Time.
The first stage is lead capture . A promotion strategy is developed and marketing channels are formed to attract potential clients.
The second stage is enrichment and lead tracking . Here, additional data about clients is collected and entered into the CRM system. Such information is necessary for subsequent audience segmentation. An example of lead tracking is the use of tools such as Yandex.Metrica, which allows you to track clicks on advertisements, page views, and requests for a call back.
Sales Lead Management
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The third stage is qualification and scoring of leads . Potential clients are assessed and it is determined whether they are the target audience. It is also noted at what stage of the sales funnel each lead is.
The fourth stage is lead generation . Here, clients are warmed up and prepared to make a purchase. This stage allows for the efficient distribution of financial resources and the proper organization of the lead generation process.
Successful lead management requires constant monitoring and data analysis to optimize strategy and improve lead conversion into sales. In addition, the use of automated tools such as CRM systems allows for effective lead management.