Anchor text should contain keywords, but not excessively. Although the above example uses "click here", in actual use, try not to use semantically ambiguous or misleading copy.
? Don’t use the same anchor text for different web pages. This will easily make Google “smart” and think: these are two identical web pages!
As long as the anchor text is relevant to the subject or content of the linked page, it is unlikely that Google will penalize you even if you use an exact match (to the linked page). However , this is not allowed for external links, only internal links.
5. Nofollow or Dofollow
When using external links, some plugins will automatically mark croatia b2b leads them as nofollow, which tells search engines to ignore the link. Links marked with nofollow do not pass PageRank.
But internal links are different!
We want to use internal links to pass PageRank, so be sure to remember to mark dofollow.
Nofollow and Dofollow
Source: backlinko
We can use the code to check whether the nofollow mark is used and decide whether to change it according to the needs.
6. Audit Tools
We need to regularly review the internal links on the website to ensure that they can play a more effective role in the SEO process.
But there are certainly a lot of links on the website, and manually checking them one by one is time-consuming and laborious.
At this time, we need to use some tools to review the internal links of the website:
Google Search Console is an official tool from Google. It contains real data from Google searches, which we can use to better optimize our internal link optimization strategies.
In the Google Search Console console , in "Links" , we can check our external and internal links. Click "More" at the bottom of the "Internal links" section to enter the details interface. Here, all the internal links and the web pages with the most links on your website will be listed. You can perform the following operations here, or you can click the upper right corner to export these tables and expand them:
Source: backlinko
? Ahrefs. Many tools have the function of internal link audit. Here is an introduction to Ahrefs' Site Audit .
Enter the domain name to conduct an SEO audit on the website to find out the technical and on-page SEO issues of the website. (You need to verify the ownership of the website before you can use it for free):
Ahrefs Site Audit
We all know the importance of external links in SEO, but internal links are also crucial to the SEO of a website. But many times, when we optimize, we pay more attention to external links and ignore the importance of internal links.
SEO is a complex subject. Creating high-quality content is the key. Highly relevant and authoritative external links are also important. There are many other key points that can help us rank the website, and internal links are one of the parts that should not be ignored.
Today’s introduction to internal links is not that in-depth. I just hope to remind everyone that when you optimize in the future, you should make a good internal link strategy and use internal links to achieve greater effects.
It is always the case to take things slowly. Building a good independent website and SEO layout is not a one-time effort. Only by putting enough effort into every part and taking a long-term perspective can you create a benchmark site.
Scan the QR code to contact us and build a brand site that surpasses your peers.