On site Advanced and practical structured data with Schema.org 11:45 - 13:00 Alexis K Sanders , SEO Technical Manager at Merkle Structured data has been a high-priority initiative for Google and will likely continue to be so in the near future.
Understanding how to annotate information with Schema.org is a vital skill in the SEO toolbox; however, many SEOs come from a marketing background, where Schema.org’s objects, arrays, nesting, and cryptic documentation make for a steep learning curve.
To tackle any structured data botim phone number list challenge. You have to come visit me because: I'll start with the basics of structured data - I'll briefly review the basics of structured data (element types, properties, Schema.
Analyze JSON-LD vs. microdata, and discuss the benefits of structured data. Tackling Structured Data (No Matter Your Technical Aptitude): Whether you're a beginner or an experienced coder, learn a method that suits your needs for creating structured data markup.
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