What is this new RCS messaging technology?
Before we discuss Claro and Vivo’s actions, it’s important to understand what makes mom database this technology so different from SMS. Basically, it offers a series of features that transform the way people exchange messages. Instead of sending just short texts, users can share videos, photos, audios and other types of media. The new technology also allows you to create chat groups, see when someone else is typing and confirm whether the message has been read.
Furthermore, unlike apps like WhatsApp and Telegram, this innovation is integrated directly into mobile operators. This means that users do not need to download external apps to use these functions — the service is available directly from the default messaging app on their phone.
RCS: the cost-effective solution for business communication
Claro was the third operator to launch this new communication technology in Brazil, betting on a strategic partnership with Google to provide a robust and accessible platform to its customers. Through this partnership, Claro offers an enhanced messaging experience, with features that go far beyond simple text sending.
Claro’s main goal is to use this tool to improve communication between companies and consumers. With the possibility of sending multimedia and interactive messages, the operator believes that brands will be able to create more attractive and effective advertising campaigns. Companies will be able, for example, to send promotional videos, product images and even interactive links, offering a more engaging experience for consumers.
In addition, Claro is looking for ways to ensure that this new technology is accessible to all its customers, without complications. In the coming months, the operator plans to expand the use of the tool to other areas, such as customer service and important notifications.
Vivo's strategy: Market expansion and education
Vivo, on the other hand, is focusing its efforts on expanding the user base that has access to this technology. Currently, about half of the smartphones in Brazil are already compatible with the service, and Vivo is working to increase this number. The goal is that, in the next two years, 80% of its customer base will be using this new form of communication.
In addition to increasing compatibility, Vivo is also investing in raising awareness among companies and consumers about the benefits of the technology. The operator believes that the more companies know about the advantages of this innovation, the faster the market will adopt it. Vivo also plans to launch a simpler and more economical version, with prices similar to those of SMS, making it easier for small and medium-sized companies to use the tool.