There is no need to argue when you can test. A negative test you have cancelled is a failure avoided Testing can force you out of the silo - and probably the most important one is this:
Dom Woodman quote Link to slides Newsjacking: How to Add to History and Earn Valuable Links in Real Time Ryan Charles, Director of Sales and Marketing, HireAHelper Ryan Charles, Director Sales Ryan Charles talked about Newsjacking and gave examples of how his team and himself have worked with it.
If you're unfamiliar with the term, here's a car owner phone number list brief definition that Ryan referenced in his presentation: "The practice of exploiting current events or news in order to promote or advertise one's own product or brand.") The main goal is to get massive press coverage and tons of links from big news sites.
linkbuilding press - Newsweek Any business or brand can benefit from this tactic, and Ryan says it should be part of every digital marketer’s toolbox. Creating a campaign doesn’t have to cost a lot of time or money, and it can earn you a lot of authoritative links and build brand awareness.
Testing can shift the focus to process rather than results
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