Whatever the business area, the manager is required to represent the company's product, maintain customer loyalty and relationships with them, which is especially necessary for B2B. The employee is assigned the following tasks:
strengthening cooperation, forming long-term relationships;
expanding the scope of interaction through additional products and services.
To successfully perform their duties, a customer service manager must not only understand the activities of their own company, but also be well aware of the needs and characteristics of their customers' businesses.
In the banking sector
The main responsibilities of a bank customer service manager are to constantly expand the range of services and products that the client uses. To perform well, the employee:
Provides consultations on banking products and talks about the benefits of credit programs.
Organizes various events. For example, he comes to a company whose accounts are serviced in his bank and meets with employees, telling them about favorable conditions for deposits or loans.
Recommends additional services. For example, when applying for a card, it advises insuring the account.
Another equally important task of the manager is to prevent clients from going to another bank. In order to maintain consumer loyalty, it is necessary to constantly monitor the financial services market, analyze the situation and try to maintain tariffs at the proper level.
In sales
The main tasks of a client manager vk data package in this segment are increasing sales and cross-selling (cross-sales, with the help of which you can increase the average bill).
Types of Customer Service Managers
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He must be able to:
quickly process incoming applications;
find ways to interest the client in purchasing a more expensive or related product;
convince the future buyer that he will be the winner when concluding the deal;
separate yourself from your competitors.
All his work is aimed at attracting new clients with the aim of converting them into regular customers.
In marketing
A manager working in a marketing agency manages projects of regular clients:
analyzes the market, studies information on promotion methods;
clarifies the client's needs;
plans a schedule for promoting the client's services;
keeps the client informed about the progress of the project.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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