Therefore, the CEO must promote that Sales, Marketing and thinking about the needs of the client. At the same time, in the implementation phase, the internal team must internalize "how can this help me do it better?"
An agile organization, with a modern customer-centric taiwan telegram group link marketing mindset , that works transversally and dynamically on customer problems, without losing sight of ROI, and that is accustomed to managing data, is positioned as the ideal path to make a long-term investment in Digital Marketing for B2B profitable.
If we move away from strategy, positioning and the value proposition, it is likely that the customer will not perceive it as value. Digital marketing must be in line with what the customer expects from the company, therefore, all actions must be directed towards them.
At this point, it is also time to talk about investment. When we enter a new country, we have to adapt the tools and the value proposition (catalogues, website, people, etc.) to its culture and language.