What can we learn from this for our foreign trade B2B companies?

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In the community, UNice also frequently interacts with fans, interacting on topics and sending holiday greetings.

In addition to YouTube, UNice also updates frequently on other social media platforms, often interacting with fans and releasing content based on the different characteristics of each platform.

The main videos posted on TikTok are demonstration videos of models wearing wigs , which are usually a few seconds to more than ten seconds long. Two to three short videos can be posted a day. The platform also cooperates with Internet celebrities to attract fans to make purchases.

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On Facebook, we will post product introduction videos and short text marketing posts, as well as event announcements , mostly with various discounts, to further stimulate fans on social media to consume and also direct traffic to the official website.

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It can be said that UNice's marketing layout on social media is greece b2b leads very mature. UNice is very good at showing its own wig products on social media platforms, actively interacting with fans, and cooperating with KOLs on these platforms to create momentum, so as to narrow the distance between fans, further expand brand influence, and establish brand awareness.

3. UNice’s offline support
Of course, UNice’s current success is not only based on online marketing, but also on the cooperation between online and offline.

UNice has its own factory , produces and sells its own products, has a stronger supply capacity, can provide diversified products, and has a high frequency of new products. The product quality is guaranteed and the cost pressure is relatively small.

In order to enable online customers to receive products more quickly and ensure timeliness, UNice further optimized the logistics process, set up overseas warehouses , and selected certain styles of wig products as inventory to support same-day delivery and reduce customer waiting time.

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UNice also has dedicated offline direct sales stores and hair salons , making it convenient for customers to experience the products in person or pick up the products in store.