Dynamics. The circumstances that influence the marketing environment are in constant motion. For example, technologies are developing, changes are made to legislation, and customer tastes are fickle.
Relativity. The marketing environment is individual for each business. For example, a certain product or service may have a higher demand in Russia than in China. The reason in this case may be the marketing environment.
Uncertainty. The market is practically a living organism that lives by its own laws, known only to it. Even the most complete study of the marketing environment will not be able to protect you from unexpected troubles and failures. Therefore, the main quality of a good marketer is quick adaptation to new conditions of the existing reality and development of a new and effective marketing strategy for doing business.
Complexity. The large number band data package of internal and external laws by which the marketing environment operates make it quite difficult to study and analyze. Therefore, when running a business, it is necessary to try to take them all into account as much as possible. Otherwise, you can quickly go bankrupt.
Do not forget that the external and internal marketing environment undergoes systematic changes, which requires flexibility and the ability to quickly make responsible decisions from the company's management and employees. If you can learn to quickly and without losses adapt to all transformations in business, you will achieve success and maintain your market positions.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
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