How do search engines work?

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The essence of search engines lies in the algorithm that controls the robot or spider, which has the function of classifying the information that will appear after any request. They are complex algorithms that only their developers know how they work.

However, the algorithm is of little use if the search engine does not perform its functions of collecting information, or storing and indexing this same data, well.

Search engines create lists of websites, using robots that work with web crawling techniques and sort the information they find, building content indexes. Let's understand these principles in detail:

Obtaining information through web crawling
Typically, search engines find information by using a web crawler that enters a website, collects some data, identifies links on the page, and then follows these links as any human would, repeating the process several times.

In this way, the robot moves from one link to another and navigates through different pages, from which it collects information with which it will feed the database.

Organizing information through indexing
When the web crawler finds the information, an index is generated containing the basic information of the website that is stored in the database, and which will be shown exclusively to users when they make their request in the search engine interface.

The algorithm determines whether or not the information the user wants to see is displayed. The algorithm acts as an intermediary between the database and the user's requests, and also decides what information is displayed based on what the user requests.

The quality of the results displayed by the search engine depends largely on whether the algorithm is good or bad, the type of request the user makes and the selection of the ideal search engine.

Importance of search engines
Millions of users use search engines like Google or Bing every day to find information saudi arabia mobile phone number list on the Internet. This means that many people pay at least a moment's attention to products and services, which is a sure advantage for brands.

How search engines work

We can better explain this through the following premises:

According to studies conducted by ComScore, a global leader in Internet measurement, in 2009 more than 90% of users used search engines. This means that brands and companies have the opportunity to position themselves and find potential customers.
The search market is vast, with daily search numbers in the hundreds of millions. According to ComScore, more than 100 billion searches were recorded in the United States alone in January 2008.
Searches made by users provide exact figures for the products, services and brands that have the most results in specific places in the world. Based on this, we can determine how we stand compared to our competitors.
Brands need to make themselves known to their consumers in order to build relationships that are increasingly interactive and close. Search engines are the ideal window to achieve this, through good organic positioning and advertisements.
Positioning yourself at the top of a search engine is the same as being at the top of users' minds. From there, companies can materialize certain advertising goals, related to a change of strategy to better sell their products and services.