How conversational marketing helps your SME

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SMEs, compared to established companies, need to promote themselves in a different way to stand out in the market. Conversational marketing can be useful when giving small and medium-sized businesses a boost.

For an SME to become established, it needs an assertive marketing strategy. An SME cannot afford to spend huge amounts of money on advertising and marketing, but that does not mean that it should not invest. Many companies with little, make the transition to renowned companies.

Conversational marketing can be a useful tool for helping your SME thrive, but to better understand how to apply its principles, let’s first understand what conversational marketing is all about.

What is conversational marketing?
It consists of a set of techniques aimed at building personalized relationships with your customers. Its purpose is to satisfy users' needs in real time, quickly and effectively during the purchasing process.

Conversational marketing strategies aim to humanize the way companies interact with their customers, building a one-to-one experience, in accordance with the phases of the purchasing process.

Conversation is a basic aspect of our daily lives. All customers who have a need to satisfy want to know that they have someone behind a screen, who is willing to help and offer answers.

Situations like these allow the customer to move quickly through the purchasing process and decide as soon as possible to buy the product we sell. The customer is the center of everything, and the better we know them, the more fruitful and personalized conversations we can engage in.

Conversational marketing for SMEs
Conversational marketing allows you to humanize a brand, and that is why many SMEs apply it thanks to the advantages it offers. However, it is important to be clear about where you can find the perfect customers to buy your product.

Many startups have understood that, with the emergence of this digital era, a large part of consumers have a presence on social networks, which constitutes an ideal opportunity to sell products and services.

To ensure the success of any conversational marketing campaign in SMEs, traditional digital marketing strategies must be implemented . This must be done without neglecting customer service, an essential element to reach a greater number of customers.

For example, if you own a pharmacy, this would be a good opportunity to give it a boost. Enable your social media channels and answer all kinds of questions in a friendly and even funny way. Remember that humor also opens many doors.

Conversational marketing strategies for SMEs that you can apply
Social Media
Social media is an effective means of communication between small and medium-sized businesses and Internet users. It has been proven that all of these media are capable of attracting a considerable number of visitors to company websites, facilitating the sales process.

For this reason, it is vital that you have a strategy for social networks such as Instagram, Facebook or Twitter, which allows you to achieve brand visibility and interactions with current and future audiences.

The first exercise you can do through social media is to create contests and raffles related to the good or service you sell. You can also distribute paid advertising, which undoubtedly guarantees a good reach.

social networks

Content generation
Implementing content marketing is vital for any digital marketing strategy, especially for SMEs. If you already have a website, you can also include a blog where you publish content for those interested in topics related to what you sell.

Include comments so you have the opportunity to see what your readers and customers think. Respond to your readers' comments quickly so they feel that someone reads them and is willing to address any concerns.

SEO Strategy
If you are going to create a blog to attract an audience, it is important that you take into account its positioning through the implementation of an SEO strategy (Search Engine Optimization). This consists of achieving organic positioning in search engines (Google).

The moment a user searches on Google for any phrase related to what you sell, your business will appear on the first page of the search engine results. To achieve this, research the keywords that your audience searches for the most.

Once you identify these keywords, include them in the different sections of your website and blog, so that Google reads them and you rank well. Try to include the keywords in a natural and unforced way.

conversational marketing

SEM Strategy
In the case of SEO, you can position your business without having to invest in promotions. On the contrary, the SEM strategy (Search Engine Marketing) is based on paying for ads so that your brand appears in the top positions of search engines.

This means that you need to pay for Google ads so that users can easily find your products and services on search engines. This is to attract future users to your website, so that they can make purchases on it.

The implementation of this strategy relies on the Google Adwords tool, which allows you to vietnam mobile phone number list create various paid campaigns using keywords. This is a much faster way to generate traffic to your website compared to SEO.

Email marketing
Also known as email marketing , it is one of the most effective conversational marketing strategies for SMEs. It consists of sending emails to your current and future customers, making known what you sell in a direct and personalized way.

However, the success of this strategy depends on sending emails that are not only related to direct sales, but also contain relevant information that is capable of entertaining users.

To ensure that your email marketing campaign is successful, it is important that those in charge follow an automated process, marked by the sales funnel you have planned.

Email campaign