-The audience above the product:

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Content Marketing is not focused on the product, its priority is the user. In that sense, the benefits you offer to the audience make the brand valuable. That relationship can be created through web content, where people can acquire information, entertainment, and advice that can become the solution to their problems.



Lucas García, founder of Social Mood, explains the following in an interview with Marketin.TV :

“Users come first, we can talk about SEO, we can talk about a lot of disciplines, we have thousands of advanced guides, but in the end everyone focuses on the technique and no one focuses on: What does my user need and how do I give it to them? This is the key. The most important thing of all is to know what my user needs and give them exactly what they expect.”

And that same need changes over time, so you need to be alert to changes.

-Humanize the brand:
People reject exclusive, closed brands, which is why we see on social media how there is a constant interaction between the public and the brand, responding to needs, and not only that, but also forming connections, such as friendship.

That's why you should be very careful with automatic messages; the interaction has to be real, person to person. Brands that are humanized have stronger and longer-lasting relationships with their customers, leading to product loyalty.



-Storytelling :​
The art of storytelling is giving a lot to talk about, it is nothing new, it is a s azerbaijan mobile phone number list trategy that empathizes directly with the user. Stories and anecdotes have been used since the beginning of human history and now adapted to marketing strategies, they provide values ​​and more human sensitivity to the brand.

Multimedia content, audiovisual content, texts, memes, and any format that contributes to creating and growing with the community.





Digital Marketing is ever-changing, and the strategy is not the same for all brands. That's why you need to know your target audience well and win them over so that your readers become friends and then loyal customers.

Buying followers for your social media can help make your account more eye-catching, but it's not real. Who are you going to sell the product to? You need to create real connections, and not only that, but also build customer loyalty.

Offer him something unique that he himself says: I prefer you because you offer me something that others don't.