Google needs to learn from Twitter and may work with the microblogging platform in the future, without actually buying it, CEO Eric Schmidt said.
Schmidt used the annual Google Zeitgeist conference to quell rumors about a possible Twitter buyout, saying it is not necessary to acquire a company to work together.
Rumours about big tech conglomerates looking to buy advertising data the microblogging firm also include Apple, whose alleged bid was valued at $700 million, Facebook and Microsoft.
For Google, one of the biggest challenges is Twitter's new tool that allows for real-time searches, which theoretically allows it to take a virtual pulse of the subjective opinions of the world on a topic, and bets are likely to be on the search engine trying to make a deal to index all this content in its results.
Larry Page, Google's other co-founder, thinks the company needs to learn from Twitter to make its engine work in real time.
"People really want to do things in real time and I think they've done a great job of that. We've done a relatively poor job of creating things that work on a seconds basis," Page said.