Effective goal definition and measurement is critical to business success. In fact, a recent study found that 87% of organizations with clear and aligned goals are better prepared to meet customer demands.
Two common approaches to this end are OKRs and KPIs . While OKRs focus on setting specific goals and outcomes, KPIs are used to evaluate performance based on key metrics.
In this article, you will learn everything you need to know about these two acronyms. Go ahead!
Summary
OKRs and KPIs are two ways to measure and improve how your company works.
OKRs (objectives and key results) focus whatsapp korean number on important goals to measure how you are doing. KPIs (key performance indicators) are numbers that tell you how well something specific is going.
The main difference is that KPIs are measurable values, such as a churn rate, while OKRs are key goals and achievements, such as increasing customer satisfaction.

Although they are different, they work together: KPIs show current performance, and OKRs tell you what goals you need to achieve. Defining and tracking these goals helps you understand how your business is doing and where to improve.
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