The profession of regional manager is relatively young, but already has a lot of opportunities for development. It appeared due to the growth of prosperity of the subjects and the need for branches representing companies in their territory.
This position was created to represent the company at the regional level and to solve such problems as:
development of a company development strategy on a territorial scale;
building diplomatic advertising data package relationships with new clients and partners;
tracking buyer activity in the regions.
There are several options for developing a regional manager's career:
the ladder starts with the position of territorial sales manager;
then you can become a specialist in regional business development;
and, with due effort, you can end up as a territorial development manager.
Responsibilities of a Wholesale Sales Manager
The job responsibilities of the Regional Sales Manager include:
Collecting data on demand for products, as well as consumer income in general and that of competing companies.
Processing of received information, conducting strategic planning in the field of PR and advertising of the services offered.
Conducting calculation of funds from sales.
Improving marketing policies in the regions.
Planning for profit growth in the area allocated for work.
Establishing communication with new consumers and business partners.
Using conferences as a means of establishing connections with regional partners when implementing advertising policies.
Conducting training of sales agents and monitoring this process.
Monitoring compliance with contract terms in sectors such as finance, economics and management in relation to the region.
Maintaining and providing management with reports on such indicators as demand for products/services, list of illiquid goods, sales volumes, economic and financial information on work in the regions.
Monitoring the execution of orders from management and, if necessary, adjusting the results.
Protection of interests and rights of the organization in the region.
List of skills that a territorial sales manager should have:
mastery of the process of searching and processing information;
the ability to give clear and specific instructions, as well as monitor their implementation;
awareness of the intricacies and understanding of the principles of demand forecasting and efficiency calculations;
ability to conduct negotiations, seminars and conferences, as well as the gift of persuasion and determination.
Regional Sales Manager is one of the most in-demand professions at the moment, included in the top 10.
In the process of recruiting personnel for this vacancy, HR workers face problems such as:
the candidate has an education in the specialty “Enterprise Management”, but at the same time no or insufficient work experience;
the applicant has leadership, organizational, analytical qualities, he strives to become a good specialist, but does not have a suitable school.
In such cases, the conversation turns to preparation. First, you need to decide who will teach. There are several options:
training through workshops, seminars and conferences;
hiring a specialist by a company to act as a mentor;
mentoring of a new employee by someone experienced.
Often, newcomers are trained for work independently. This is the most profitable, as it significantly saves time and money. Training usually takes 2 weeks. There are also companies that provide paid courses.
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