Here we are at the last stop of our journey in the jewelry market.
In this paragraph we will try to summarize what we have discovered together along the way and outline the steps to follow for those who want to enter this market (and for those who are already in it and want to give a twist to their brand).
We've said it from the beginning: jewelry is a fundamental part of our identity and is here to stay.
The advent of technologies, the impact of the pandemic and war, and the trends of the new generations, however, pose new challenges and new opportunities to a market as old as man.
Let's remember: the future of jewelry is sustainable, gender-fluid and multi-channel.
Communicate sustainability this way
Big brands are increasingly investing in innovative slovenia consumer mobile number list materials and sustainable production chains. Why not do the same if we are a small company?
The rules remain the same.
Here's a quick guide on how to reduce your company's impact (and how to communicate it to your customers):
Start with the basics : gather hard data to support what you say. Saying that your brand is “green” is not enough. One of the simplest things to do in this regard is to ask your suppliers for information. An example? You could contact facilities that create crystals and precious stones in the laboratory and ask them for the data you need.
Try using new materials . There is no need to invent anything new, study innovations from all over the world (in this Insight we have given you some examples) and try to understand if you can adapt them to your brand. Even investing in artisanal and handmade products can be a simple but sustainable choice.
jewelsThe “secret sauce”
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