Automation
Using automated tools allows for effective demand management. For example, CRM can analyze data on past customer activity and stimulate future consumption.
Let's say you sell travel packages and have access to a customer database via a CRM system. It contains information about customer trips: who went on vacation, where and when, what categories of tickets they bought, as well as their preferences and wishes regarding their vacation. This valuable information allows you to create personalized offers for regular customers.
Let's give an example. You lawyer data package can offer people who visited Turkey last year the opportunity to buy a trip to Egypt with a 20% discount. And for those who visited Austria twice for winter skiing, offer a ski tour for ⅔ of the price in Sochi, since the country is under quarantine restrictions.
To stimulate demand, in addition to analyzing and personalizing offers, automated delivery tools can be useful. For example, within the CRM, you can set up mass sending of template SMS messages or emails to inform customers about available promotions or discounts. In this case, the system will automatically insert the customer's name and the amount of their individual discount in the appropriate place.
The advantage of automation is that it helps to retain every potential client and reach a deal with them, even when managers can no longer cope.
Synchromarketing in the face of insufficient supply
Let's look at other benefits:
dividing the audience into segments depending on various factors: income level, preferences, place of residence, gender and age;
adaptation of marketing promotion scenarios for each group;
automated sending of messages based on the client’s activity on the site;
identifying the most significant and effective channels of interaction;
launch of promotions and loyalty programs, including the introduction of systems with cumulative discounts;
aggregation and centralization of data on user intera